Are you new in SEO? Then you have to know what is SEO and Types of SEO. Here is the guide of SEO for beginners.
What is SEO?
SEO Stand for Search Engine Optimization. SEO is a process to increase your website ranking and visibility in the organic search of Search engine result pages(SERPs). The higher ranking increases your website visitors. Before doing SEO for any website you have knowledge about google algorithms because they play an important role in SEO. You must have to understand the core components of Search Engine Optimization to get visibility
- What people want
- How search engine work
- How to promote and optimize your website
There are mainly three types of SEO
- On-page SEO
- Off-page SEO
- Technical SEO
On-page SEO
On-page SEO means Doing Seo on the website. Doing on-page SEO to optimize your website to improve the organic search results. There are a lot of techniques for doing On-page SEO.
- Content
- Meta tags
- Headings
- Titles
- Descriptions
- Url Structure
- Image optimization
- Structured data
- Alt tags
- Outbound and internal links
….And many Others.
Off-page SEO
Off-page SEO means doing SEO outside of the website. Doing Off-page SEO to increase website authority and trust through generating backlinks from other sites. There are many ways to get backlinks like-
- Brand mentions
- Forums
- Guest blogging
- Social bookmarking
- Blog commenting
- Content marketing
- Questions & Answers
- Web 2.0s
And many other ways to generate backlinks.
Technical SEO
Technical SEO is the process of optimizing the website for crawling and indexing purposes. Mainly the technical SEO is used to optimize the infrastructure of your website or webpage. With the use of technical SEO you can help search engines to crawl, index, interpret and access your website.
Also, technical SEO is useful to maintain your site’s performance, content mobile usability, choose what you want to index or what not, sie errors, Page speed, structured data errors, and many more.
Following are the main Technical SEO factors
- Search Console
- Website speed
- Mobile optimization
- Sitemap
- Robots.txt
If you have to stay in SEO then you have to be updated about search engine algorithms and new SEO techniques and keep learning constantly.
Information Chaos 